Following the growing trend of book-focused travel and the rise of literary escapes, The Francis Hotel in Bath is at the forefront of this movement with the launch of its new Readers’ Retreat package, created in partnership with Mr B’s Emporium, Bath’s award-winning independent bookshop. This collaboration celebrates Bath’s rich literary heritage while offering guests a thoughtfully curated, immersive experience.
The Readers’ Retreat invites guests to enjoy a two-night stay at the elegant Francis Hotel, located on the historic Queen Square, Bath’s first Georgian square. Each guest receives a hand-selected, beautifully wrapped book curated by Mr B’s Emporium, chosen based on a short reading preference questionnaire completed after booking. The book is delivered to the hotel ahead of arrival and placed in-room, providing a personal, immersive welcome that sets the tone for a relaxing and culturally rich stay. Alongside this, guests can enjoy tea, coffee, and cake during their stay, completing the sensory, literary experience.
Blending Bath’s Georgian heritage with contemporary design, The Francis Hotel’s recent refurbishment spans all 98 guest rooms, corridors, and public spaces, creating one of the UK’s most charming townhouse hotels. With a new thermal spa opening in March 2026, the hotel combines cultural immersion, wellness, and a sense of place, offering the perfect backdrop for a literary-inspired getaway.
This collaboration between two independent Bath businesses speaks to the growing demand for experiential travel, slow stays, and culturally rooted escapes, providing book lovers with a unique reason to visit Bath beyond the usual sights.
The Francis Hotel | Queen Square, Bath BA1 2HH