Following a competitive process and a standout live final, Wild Flour Cake Company has been named the Bath Dragons 2026 winner.
Cllr Kevin Guy, Deputy Leader of the West of England Combined Authority and Wild Flour Founder Jessica Langford-Snape
This year’s finalists were:
Each business brought something different to the stage, reflecting the depth of talent, innovation and ambition across the region.
The live final was formally opened by The Lord‑Lieutenant of Somerset, with the overall winner announced on the night by Cllr Kevin Guy, Deputy Leader of the West of England Combined Authority. The event brought together a broad cross‑section of the regional business community, including representatives from Invest in B&NES, Bath BID, Bath Spa University Business School, University of Bath School of Management and Bath Building Society, which also supported the initiative through a series of networking dinners in the lead-up to the awards.
Wild Flour Cake Company was announced as the overall winner, with Sporting Sensations a close second. Founder Chris Pile delivered a powerful pitch, sharing the personal story behind the creation of the business and the impact it continues to have on young people across the region.
CaliUnity delivered a poignant presentation, recounting how its early workout sessions during lockdown helped save a man’s life by supporting his mental health through exercise. That moment became a catalyst for the business and its ambitions as a Community Interest Company.
Nuditea showcased its passion for bringing an entirely new product to market, presenting its concept for iced tea lattes with clarity and professionalism.
Wild Flour impressed the judges with its proven business model, steady financial performance and clear ambition for growth. Founder Jessica Langford-Snape demonstrated how the business is already building momentum, with investment in a new unit and equipment to expand production. The Bath Dragons panel were particularly keen to support Jessica and her team as they look to reach new customers and scale the brand.
Dan Smith, Co-founder, South West Business Finance, said, “Congratulations to Jess at The Wild Flour Cake Company on winning Bath Dragons 2026. Your creativity and determination rose above a brilliant field, and this win is a testament to the quality you deliver every day. Here’s to new bakes and cakes, and the exciting growth ahead. Bath has a champion to be proud of.”
Tom Webb, Corporate and Commercial Partner at Mogers Drewett, added, “This year’s finalists were truly outstanding, showcasing an incredible breadth of talent, innovation and entrepreneurial ambition. Jess and Wild Flour stood out as a fantastic winner, and I’m thrilled to see the business recognised for its vision and potential. I’m excited to work with Jess, her team and my fellow Bath Dragons over the next year as we help accelerate growth at such a pivotal stage for the business.”
Organised by Richardson Swift, Mogers Drewett, South West Business Finance and The Business Exchange, Bath Dragons brings together ambitious local businesses, expert support and the wider Bath and B&NES business community.