Discover The Royal Crescent Hotel & Spa’s new era of mindful luxury in collaboration with GROUND: an award-winning Irish skincare brand, suitable for men and women, that blends a therapeutic touch with plant-based care.
The Royal Crescent Hotel & Spa is entering an exciting new era of holistic luxury with the launch of a powerful collaboration with award-winning Irish wellbeing brand, GROUND. This partnership marks a significant step in the hotel’s commitment to offering world-class wellness experiences rooted in both luxury and sustainability.
At the helm of this evolution is Spa Manager Hannah Parsons-Shaw, a seasoned expert with over 20 years in the wellness industry. Her impressive career includes leading a private spa retreat on the island of Tresco, as well as a seven-year tenure at the iconic Babington House in Frome, part of the Soho House group. She now brings her vision and deep industry knowledge to Bath’s most prestigious address, where she aims to create restorative spa experiences that nurture both body and mind.
Hannah’s latest initiative introduces the transformative power of GROUND to the South West for the very first time. GROUND, founded in Ireland, is celebrated for its holistic approach to skincare and wellness, blending ancient healing practices with modern needs. Hannah discovered the brand through its founder, Peigin Crowley, and was instantly captivated.
“Following receiving what I can only describe as an exquisite Grounding Ritual & Biome Facial, I knew we had to share this special experience, and our beautiful boutique Spa & Bath House will be the perfect place for this,” she explains. The treatment restores the skin’s microbiome, repairing the barrier from outside aggressors. It begins with a restorative cleansing balm, leaving the skin deeply cleansed yet soft, followed by a cleansing gel mask which gently removes dead skin cells, aided by enzymes from plant lactic acid, ensuring a gentle but effective exfoliation. It finishes with a deep, contouring Gua Sha facial massage, which leaves you feeling toned and completely restored. “The art of simplicity: Skin Rituals restore microbiome balance, barrier repair and long-term skin resilience. All that is needed in this busy world where we struggle to find time to pause, rejuvenate, and fill that glass – you can’t pour from an empty one!”
The newly curated treatment menu at The Spa reflects this ethos. Each ritual has been personally selected by Hannah in collaboration with GROUND, aligned by their shared passion for nature-led healing. Highlights include GROUND’s signature Grounding Ritual, designed to ease mental stress and anxiety, and the Biome Facial, which supports skin resilience by restoring its microbiome balance.
In addition to individual treatments, guests can indulge in thoughtfully curated spa day packages. The Royal Experience Spa Day includes a wellbeing ritual, a GROUND gift, and afternoon tea, while the Taittinger Champagne Mini Escape offers a shorter retreat, although never compromising on indulgence. With a deep commitment to women’s wellness, the menu also includes focused treatments like the Comforting Ritual, created to alleviate physical discomfort, improve sleep and promote calm during pregnancy. Bespoke treatments for menopause and cancer care are also available, adapting to any need or preference.
The Royal Crescent Hotel & Spa has always promoted guest wellbeing, and against the backdrop of the city of Bath’s world-famous spa history, GROUND’s commitment to sustainability and the desire to connect their customers with nature perfectly aligns with the hotel’s ethos.
Spa treatments begin at £140 per person, with spa days from £195.
The Royal Crescent Hotel & Spa, 16 Royal Crescent, Bath BA1 2LS
royalcrescent.co.uk; 01225 823333