Camella Estate Agents, covering Bath and its charming surrounding villages, are celebrating their triumphant first year in business. Their success story is a testament to their dedication and expertise in the real estate market. In this special feature, Melissa Anderson Camella’s founder and former Director at Rightmove, shares her top 5 tips for successfully selling homes, offering invaluable insights to both novice and seasoned sellers alike. Discover the secrets behind Camella’s remarkable achievements and gain expert advice to ensure your property stands out in today’s competitive market.
1. Property Presentation
At Camella, we believe you have one shot at property marketing, and making that first impression count is crucial. While estate agents excel at selling homes, they are not professional photographers. That’s why we invest in hiring experts who specialise in capturing properties at their best.
Our marketing strategy includes professional photography that highlights the unique features of each home, personalised videos under two minutes designed for social media, 360-degree virtual tours, and drone footage to showcase stunning locations from above. These visual tools, paired with beautifully written property descriptions, ensure that your property attracts more demand and achieves higher asking prices. By presenting your property with such precision and flair, we create a compelling narrative that resonates with potential buyers, making them more likely to fall in love with your home before they even step inside.
2. Property Pricing
We understand that getting the marketed property price right is crucial for ensuring a timely and successful move. Our expert pricing strategies are designed to encourage demand and foster a competitive landscape, often resulting in higher offers for our clients.
We have a proven track record of success, having been the second or third agent instructed on several sales in the past year and managing to sell those properties where others couldn’t. Our deep understanding of the local market allows us to accurately price homes, making them attractive to buyers while maximizing value for sellers. This expertise ensures that our clients achieve their selling goals efficiently and effectively.
Sometimes, properties do not attract the desired level of interest. A good estate agent, like Camella, tackles this head-on using data analytics and a clear, proactive approach. We ensure there is no lack of communication, keeping you informed and adjusting strategies as needed to generate interest and achieve a successful sale.
3. Property Viewings and Feedback
We believe that viewings should be conducted by estate agents who truly know your property. We do not hire ‘viewing staff ’; instead, every property is allocated a client relationship manager. As the founder of the business, I also conduct viewings personally. This approach ensures that we have firsthand experience of how your property is performing on the open market and allows us to provide timely, detailed feedback to sellers, enhancing the overall sales process.
4. Sales Progression
Did you know a third of property sales will not complete? We believe having a dedicated client relationship manager from start to finish is key to a successful property move. By getting to know you and your buyers, we build the relationships necessary to troubleshoot problems and facilitate a smooth transaction. We’re available out of hours to speak with both buyers and sellers, and we maintain strong relationships with local solicitors. Selling your home is a collaborative effort, and whether you’re new to the process or it’s been a while, we’re here to provide guidance every step of the way.
5. Communication
At Camella, communication is paramount. We respond to property viewing enquiries promptly and make ourselves available in the evenings and on Sundays to conduct viewings and speak with buyers and sellers after work. We don’t offer long contracts, ensuring our dedication to working hard for you remains unwavering – knowing you can move to another agent (though you won’t want to!) keeps us on our toes and fully committed to your success.
Celebrating Our First Year: A Heartfelt Thank You from Camella Estate Agents
As one of the few female estate agent founders, I am deeply grateful for the incredible support we’ve received during our first year in business. To all our buyers, sellers, family, friends, and even our fellow estate agent competitors—thank you. Your love and support have been overwhelming, and I am filled with gratitude. Exciting expansion plans are on the horizon, and we can’t wait to share them with you.
Web: camella.co.uk
Tel: 01225 255 321