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kathryn davis

The Big Rethink: Kathryn Davis

Chief Executive Officer, Visit Bath

What we do know is that the reopening will be gradual for many – slow and steady for our visitor experiences between now and next spring. Some are open and ready to go, others will hold back and wait to learn from the operation in the new environment.

It might be some time before we start to see our long-haul international visitors returning, so domestic tourism, and our regional audience, will be key to supporting the local economy in the immediate short-term. Encouraging residents back into the city with their friends and family to make the most of special offers and incentives is a priority; for example, guests of Discovery Card holders and B&NES residents are able to receive a 25 per cent discount on entry tickets for the Roman Baths.

Encouraging residents back into the city with their friends and family to make the most of special offers and incentives is a priority

We have been working closely in a partnership with Bath Business Improvement District and Bath and North East Somerset Council developing specific marketing messages aimed at locals, day visitors and those inspired to stay in the area on a short break or holiday.

We have also been collaborating closely with national partners, working towards participation in domestic campaigns and supporting businesses to participate in the Visit England ‘Good to Go’ programme, giving consumers and staff confidence in business operation.

We know there is a long recovery road ahead, but we have the reassurance of the quality of the tourism and hospitality businesses in Bath and beyond, so many of whom have worked hard to adapt their operation in order to continue trading during lockdown and reopening into a challenging environment. Some businesses will reopen with a fresh face, as a number of major refurbishment programmes are completed. There are also a number of future developments in the pipeline with future new openings next year including Mary Shelley’s House of Frankenstein and The World Heritage Centre, all of which will continue to inspire visitors to visit Bath – the beautiful city, local towns and villages and the stunning countryside landscape that surrounds.

We know there is a long recovery road ahead, but we have the reassurance of the quality of the tourism and hospitality businesses in Bath and beyond

visitbath.co.uk

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