Twenty7 Premium Underwear is a new UK men’s luxury underwear brand based near Bristol. Specialising in men’s underwear only, Twenty7 is a brand for men who want to look, and feel, their best. They believe that when a man wants to feel good about stepping out for the day (or night) it should start with the item of clothing worn closest to the body.
Without the distraction of being part of a larger
clothing brand, design house or as an addition to women’s underwear, Twenty7
Premium Underwear can focus purely on ensuring that their boxer trunks and
socks are exactly what a man wants. With specific design around comfort and
style, customers have said they prefer them over ‘big name designer’ brands.
“We believe that a man shouldn’t need to choose between quality,
luxury, comfort or style. When it comes to the item of clothing worn next to a
man’s most intimate area, it should feel good as well as look good too.”
When a man spends his time getting groomed, showered and
man-scaped; spending his hard-earned money on looking and feeling his best with
expensive products, clothing and accessories, it should start with great
underwear. Whether it be for work, leisure or pleasure, a man’s underwear
drawer should contain good boxers and socks.
“Women have a vast array of choice and styles and ask
most women and they will often say they have different sets for different
occasions – some for ‘best’, some for work, some for special occasions etc etc.
Men on the other hand will be a little less concerned about the occasion but
should still treat their ‘privates’ with more respect – every pair of boxers
should be the best.”
Twenty7 underwear has been designed with the thought of
both comfort and style in mind. A 3D pouch for the important bits and the care
label removed – often a cause of irritation – choosing to print the care
instructions onto the inside of the rear panel instead. Material is 95% cotton
and 5% elastane to give enough stretch for a comfortable wear throughout the
day but retain shape and support. The slightly wider waist band with front
facing only logo gives an understated look. The ‘T7’ model of trunk has its
logo in gold on the left thigh to give an additional touch of elegance.
“We’ve kept it simple – you won’t find garish patterns
or over the top branding at Twenty7. Professional guys don’t need gimmicks or
branding that is ‘in your face’. A man who has genuine style doesn’t need to
tell the world he’s wearing a certain brand.
The Twenty7 range of socks follows the same ethos. A
range of cotton based socks in stylish, but not over-the-top, stripes that suit
both casual and formal wear, along with the classic plain black, give choice
for whatever the occasion.
The socks range are sold in trio packs and are available
in traditional cotton and bamboo. Bamboo fabric touts more eco benefits by requiring
less water to harvest than cotton and doesn’t require re-planting to keep
producing. It is also recognised as being more absorbent than cotton – this
means less dye for colouring, but also more moisture wicking when being worn.
Bamboo is also anti-allergenic and extremely soft making
it a perfect material for socks that are generally worn all day and get the
hardest workout out of all clothing items.
On-line Store and Subscription
Quite often it is a wife, girlfriend or, in some cases (raised
eyebrows here), their mothers (!) that will replace or dictate when a man needs
new underwear. Twenty7 Premium Underwear understands that buying underwear
isn’t always a man’s most exciting shopping trip so have introduced a
subscription service to ensure a man’s underwear drawer contains luxury
underwear that always looks its best. Waiting for the ‘favourite pair’ to
finally fall apart or the elastic to be, well, not-so-elastic (we’ve all been
there), should be a thing of the past.
Twenty7 Premium Underwear offer a traditional online
shop to buy underwear as and when you feel you need (or want) them, and monthly
subscription packages to suit your needs. The subscription packages offer
regular free deliveries of underwear with savings over the ‘buy when you like’ shop
pricing. The Platinum packages include free socks too, giving even bigger
All purchases, subscription or shop, are delivered in
Twenty7’s luxury & bespoke packaging (and it’s recyclable too) meaning that
even if it is a significant other that is doing the buying, it’s
a ready-to-give gift.
Find the Twenty7 Premium Underwear store at twenty7.uk or follow them on social media.