The UK’s leading luxury ribbons and trimmings brand V V Rouleaux has opened a store on George Street in Bath.

V V Rouleaux supplies over 5000 ribbons, tassels, braids, flowers, feathers, cords, and other trimmings in 100 colours. It is the destination for designers and decorators, stylists and crafters, lovers of colour and texture, and anyone looking for inspiration. The company has won countless awards, supplies major fashion houses, styles A-listers, and is continually used in the biggest magazines, TV shows, and films.

This is the brand’s second store to open in the UK, with its flagship store being on Marylebone Lane in London.

V V Rouleaux founder Annabel Lewis said: “We are incredibly excited to bring V V Rouleaux to the beautiful city of Bath. The historic city is a perfect match for our exquisite haberdashery, some of which, like our pure silk grosgrain ribbon, has not been seen for decades.

“Our team are famed for their creative madness and excellent knowledge of craft, weddings, interiors, millinery, and fashion. Whether you require colour matching or project advice we will always go above and beyond to help.”

Annabel founded V V Rouleaux in 1990 with the belief that “there are no barriers between fashion and decorating, home and catwalk”.

V V Rouleaux’s ribbons are also now stocked in John Lewis and Liberty London.

Annabel continued: “If you are attending Ladies Day at Bath Racecourse in a couple of weeks time, our bespoke hat service is for you. With swooning feathers, couture flowers, and gorgeous trims in 100 colours, V V Rouleaux has all of the ingredients to make an exquisite one-of-a-kind hat or fascinator to match your outfit. There’s no need to book, just pop in to the shop and our millinery gurus will help you design an entirely new creation or update an existing headpiece of your own with our beautiful bits and bobs.

“As well as our bespoke services, we are also looking forward to introducing workshops which reflect the heritage of Bath; the first of which is a Turk’s head knots and tassels workshop on Saturday 16 September.”

Visit vvrouleaux.com to find out more.